ABOUT US
ABOUT US
As a digital marketing leader in the A/E/C industry and owner of Steel Toe Communications, LLC, Stacey Holsinger has over 20+ years of experience helping small and medium contractors compete with larger regional and national firms. Her award-winning marketing campaigns helped grow one of the largest mechanical firms in the DC region, from $60M to $132M in annual revenues. She is also the creator of the national skilled trades awareness campaign, @CHAT_CTE, which has generated over 1.5 million views and connected countless career explorers to opportunities in the trades. Stacey continues to be a trusted resource for construction companies who want to showcase their work, establish credibility in the industry, build company culture, and attract the right candidates to their organization.
Stacey is deeply engaged in the contracting community, co-hosting the weekly Morning Huddle Construction Show alongside her industry peer and friend, Chad Prinkey, Owner of Well Built Construction Consulting. She also volunteers to advance skilled trades education by supporting MCCEI’s construction career day events, serves as a member of the Public Works Experience, hosts interns through Montgomery County Public Schools’ (MCPS) 5-week Summer RISE Internship Program, and remains active with the Harbor Freight Leadership Lab Alumni network.
Drawing on her years of experience in the industry as both a marketer and educator, Stacey enjoys speaking at conferences nationwide to help contractors get up to speed with modern marketing. A recent graduate of the Goldman Sachs 10K Small Business Program, she stays ahead of the curve by actively exploring how AI can transform business writing and communication in the construction industry.
Born and raised in northeast Philadelphia, Stacey traded “wooder" ice and soft pretzels for old bay crabs in Maryland. She enjoys spending time with her husband, son and rescue dog hiking, traveling, boating and fishing. You can also find her networking with industry colleagues, breaking a sweat at kickboxing or painting in her art studio.
CLIENT PROFILE
✔ 5–500 Employees
✔ Based in the United States
✔ Industry Focus:
COMMERCIAL CONSTRUCTION SPECIALTY CONTRACTOR:
Including Mechanical, HVAC, Plumbing, Electrical, Roofing, Framing, Fire Sprinkler, Welding, Carpentry, Painting, Concrete, Landscaping, and Masonry.
GENERAL CONTRACTORS | VENDORS | SUPPLIERS
INDUSTRY ASSOCIATIONS | NON-PROFITS
Whether you're a seasoned contractor with basic marketing in place or you're just getting started, we meet you where you are—and help you grow from there.