VIDEO MARKETING
CONCRETE RESULTS NEED VISUAL PROOF
Trying to attract skilled tradespeople, fill those tough positions, win over clients, or build long-term brand equity? Video is your 24/7 sales and recruiting tool. With over 200 interviews conducted, we know what questions to ask to drive results when it comes to attracting skilled tradespeople and top talent to your organization. Highlighting your best people gives your work a voice, your people a spotlight, and your story a lasting impression.
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At Steel Toe Communications, we specialize in video content built for the jobsite, the boardroom, and the bidding process. Our packages are crafted for commercial contractors, industry nonprofits, vendors, and suppliers who want to showcase what sets them apart—and do it with impact. Our video packages are purpose-built—crafted from real-world experience and proven to deliver measurable impact.
YOUR PEOPLE BEHIND THE PROJECTS: THE INTERVIEW SERIES
Base Package: $7,500
This interview-driven series adds authenticity, builds trust, and enhances your brand’s human element.
WHY THIS MATTERS:
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Puts a face to your brand, making your company more relatable and memorable.
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Strengthens client and stakeholder relationships through authentic storytelling.
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Drives long-term engagement, perfect for RFP responses, recruitment, and company branding.
DELIVERABLES:
✅ Up to three interviews at a single location.
✅ 1-2 minute professionally edited video.
✅ Three 30-second social media clips.
✅ Light branding (company logo, on-screen text).
✅ A/E/C marketing expert consultation on messaging and storytelling.
✅ Upload and setup on YouTube
ADD-ONS:
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Additional Employee Testimonial: $950 per person.
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Multiple Locations: $1,200 per extra location & day.
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Drone Footage: $500 (location-dependent).
Delivery: 5-7 business days (expedited available).
​BUILT TO LAST: PROJECT DEVELOPMENT, QUALITY & CRAFTSMANSHIP
Base Package: $9,000
Showcase the craftsmanship, attention to detail, and expertise that make your projects stand out. This video highlights the evolution of your work and builds credibility with clients, investors, and industry partners.
WHY THIS MATTERS:
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Demonstrates technical expertise and quality to potential clients.
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Creates high-impact visuals for RFPs, award entries, and investor presentations.
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Serves as a powerful tool for recruiting skilled tradespeople.
DELIVERABLES:
✅ A 1-3 minute narrative-driven project showcase.
✅ Footage of key milestones, craftsmanship, and final results.
✅ Optional voiceover or interviews (up to 3 people at a single location).
✅ Light branding (company logo, on-screen text).
✅ Four 30-second social media clips.
✅ A/E/C marketing expert consultation.
✅ Upload and setup on YouTube.
ADD-ONS:
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Multiple Job Sites: $1,500 per additional site
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Drone Footage: $500 per project.
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Time-Lapse Integration (client-provided footage): $300.
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Extended Lifecycle Filming (Start-Middle-End): $12,000 total.
BUILDING A LEGACY: YOUR IMPACT STORY
Base Package: $9,000
Attract top talent and showcase your company’s commitment to its people and community. Today’s workforce values purpose-driven careers, and this video package helps you communicate your company culture and mission effectively.
WHY THIS MATTERS:
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Positions your company as an employer of choice for skilled professionals.
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Reinforces brand identity by highlighting community involvement, innovation, and corporate values.
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Ideal for social media, award entries (corporate culture, diversity & inclusion, green initiatives), and investor presentations.
DELIVERABLES:
✅ A 1-2 minute culture and values showcase video.
✅ Up to three interviews at a single location.
✅ B-roll footage of teamwork, problem-solving, and culture in action.
✅ On-screen messaging reinforcing mission and values.
✅ Light branding (company logo, on-screen text).
✅ Three 30-second social media clips.
✅ A/E/C marketing expert consultation.
✅ Upload and setup on YouTube.
ADD-ONS:
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Multiple Locations: $1,200 per additional location.
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Event Coverage (Safety, Awards, Community Service, etc.): $1,800.
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Drone Footage: $500 per location.
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Yearlong Filming Commitment (up to 3 events): $15,000.
A DAY IN THE LIFE: EMPLOYEE EXPERIENCE SPOTLIGHT
Base Package: $12,000
Shadow an employee for the day. Great for hard-to-fill positions. This immersive, documentary-style video follows an employee through their daily responsibilities, providing an authentic perspective of your company culture and work environment.
WHY THIS MATTERS:
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Helps attract skilled professionals by showing what it’s like to work at your company.
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Builds trust with clients by highlighting expertise and professionalism in action.
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Engaging storytelling makes for a highly shareable recruitment and branding asset.
DELIVERABLES:
✅ Feature-length “ride-along” video.
✅ Follows one employee throughout their workday.
✅ B-roll footage of job tasks, interactions, and company culture.
✅ Expert storytelling consultation.
✅ Upload and setup on YouTube.
General Add-Ons (Available for All Packages):
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Voiceover/Narration: $500.
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Custom Motion Graphics: $1,000.
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Photography Add-On: $1,200 (up to 50 edited photos).
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Drone Footage: $500 per project (FAA approval required).
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Custom Animations & Graphics: Pricing upon request.
The right video doesn’t just tell your company’s story—it drives results. Whether you’re looking to attract top talent, impress clients, or win more bids, our construction-focused video packages deliver high-impact storytelling tailored to your needs.​
