WEBSITE COPYWRITING
WEBSITE COPYWRITING BUILT FOR THE TRADES
We work with construction-focused businesses—GCs, subcontractors, vendors, suppliers, nonprofits and trade associations—who need website copy that reflects who they are and where they’re going. If you're launching your first website, overhauling an outdated one, or building out new pages for a growing business, we will help you:
✅ Clarify your message
✅ Show off your work (without sounding like everyone else)
✅ And speak directly to the clients and recruits you want more of
WHY WORK WITH STEEL TOE?
You don’t need a copywriter who knows how to install ductwork or pour concrete, but you do need one that knows how to pull your story out, shape it around your goals, and make sure it speaks to the right people. We ask the right questions because we have that industry experience.
WHAT INCLUDED:
We’ll work together to create clear, compelling copy for:
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Home Page
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About / Leadership / Team
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Services Page(s)
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Careers Page
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Project Portfolio or Blog
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Contact Us
Total Investment: $1,400
Timeline: 2–4 weeks
Before we write a word, we’ll spend about two hours together talking through your goals, audience, challenges, and what makes you different. We’ll record the calls so we can have a real conversation without distractions.
YOU’LL GET:
✔ A first draft you can review
✔ A live editing session to make quick fixes
✔ A second round of edits (if needed)
CHECK OUT SOME OF OUR SAMPLE WEBSITES BELOW
ELECTRICAL CONTRACTOR
Dvorak LLC's new website is a stunning reflection of their company culture and the impressive scope of their government and military electrical projects. The incorporation of captivating their dedicated employees through video and imagery brought their work to life in a way that the old website simply couldn't. It’s now clear that their commitment to fostering a positive work environment is as strong as their electrical expertise.
ENGINEER REPS-HVAC MANUFACTURERS
Engineering Equipment Sales launched their first website in 2022 with the goals of introducing their dynamic sales team and highlighting their manufacturer partners, along with refrigeration and A/C components offered. A resource page was added to redirect customers to answers on commonly asked questions.
ROOFING CONTRACTOR
LP Roofing, a well-established commercial and residential roofing contractor, sought to modernize their online presence to better reflect their brand identity, highlight their minority business certifications, and showcase their team's expertise. We also developed a dedicated team page to introduce the company's skilled professionals, strengthening their professional identity. To attract top talent and support business growth, we also created a dedicated careers page.
CONSTRUCTION CLEANING CONTRACTOR
Steel Toe updated CCS's new brand identity, including their commitment to diversity with a predominantly female staff, and showcased their expanded service offerings in General Staffing and Interior Demolition. The new website effectively communicates their industry expertise, community involvement, and personal brand story. We created an easy-to-access capabilities sheet, which have generated significant interest from potential clients, and also added a careers page to attract potential candidates.
LIMA FAMILY FARMS
While Steel Toe most often sticks to their niche of clients in the construction industry, every now and then we will make an exception if it is a good fit. This is the case for Lima Family Farms. Two days after their new website launched, Lima Family Farms received their first online order.
GLAZING CONTRACTOR
PCC Construction Components opted for a rebrand to help celebrate their 30th anniversary, the growth of the company, and its employees. Steel Toe assisted with a marketing plan, brand message, e-mail campaign, logo, e-mail signature, brochures, banners, case studies, and website redesign. Custom images of their luxury glasswork were created to reflect the perfect before/after look for the website.
PALLET SUPPLIER
Steel Toe Communications partnered with Industrial Pallet Corp on a full rebrand to reflect their growth and celebrate their strong team culture. A major focus was differentiating their “why” from the competition—highlighting their commitment to on-time delivery, quality assurance, total value, exceptional customer service, sustainability, and innovation. We developed a strategic marketing plan, refined their brand messaging, crafted new logo concepts, designed marketing materials, and overhauled their website to create a modern, purpose-driven brand presence.
HOME REMODELING
Impact Remodeling Services documented more than 250 home renovation projects over the years—capturing everything from quick upgrades to full-scale transformations through photos and video. Steel Toe Communications redesigned and restructured his website to spotlight compelling before-and-after visuals, integrate his YouTube channel, and clearly communicate the full scope of services offered, including painting, kitchen and deck remodeling, flooring, lighting, and hardware installation.
SAFETY CONSULTANT
Mayen Safety Solutions partnered with Steel Toe Communications to clarify and communicate their core services and industry expertise. We helped define their offerings, highlight the founder’s credibility, and develop a capabilities sheet. Our work also included professional photography and service-focused messaging to position Mayen as a trusted safety partner in the construction industry.
HUMAN RESOURCE CONSULTANT
Steel Toe Communications partnered with NTP HR to redesign their logo, build a new website, and craft clear, confident copy that speaks directly to construction business owners. The focus was on showcasing their practical HR solutions—like HR playbooks, compliance support, and employee management systems—while reinforcing why hiring an HR consultant is a smart move for growing contractors. The result: stronger brand clarity, a professional online presence, and messaging that positions NTP HR as the trusted people partner for the construction industry.
