. : OUR SERVICES : .
LET’S BUILD YOUR BRAND LIKE YOU BUILD PROJECTS—WITH SKILL, GRIT, AND A PLAN.
At Steel Toe Communications, we serve as your fractional marketing officer—bringing experienced A/E/C marketing leadership to your team without the cost of a full-time hire. We help contractors figure out what to say, where to say it, and how to turn marketing into a tool for winning work, attracting talent, and building a stronger brand. From strategy and planning to copywriting, social media, video, and execution, we become an extension of your team and keep marketing moving when everyone else is busy building the work.
LET’S TALK INVESTMENT
Most Popular: Annual partnership with full strategy and execution. Our marketing consulting services start at $2,500/month, built around a customized plan aligned with your business goals.
Also Available: Standalone affordable retainers for Social Media, Website Copywriting & Development, and Training (See services page for additional details).
Want to keep your marketing in-house but still get the direction you need? Check out our Done-for-You Marketing Templates.
. : WHY CHOOSE US : .
STEEL TOE COMMUNICATIONS
Our clients choose Steel Toe Communications for the followings reasons:
They are behind or overwhelmed with digital marketing strategies and don't know where to start.
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They’re a start-up without the resources for a full-time marketing hire, but need support running campaigns to build brand awareness and drive leads.
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They need a rebrand to spotlight leadership changes and showcase new service offerings.
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They are short-staffed and have one person managing multiple responsibilities such as project management, business development, HR and marketing.
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They are tired of rewriting content because their personnel doesn't understand their trade, industry or target market.
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They are a small to mid-size contractor in a sea of big fish looking to increase their visibility.
06
ABOUT US
Stacey Holsinger is the founder of Steel Toe Communications, LLC, where she serves as a fractional marketing leader and strategic partner to contractors and A/E/C firms that need experienced marketing leadership without building a full in-house department.
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With more than 20 years of A/E/C marketing and business development experience, Stacey understands how contractors win work, build relationships, recruit talent, and grow. Before launching Steel Toe Communications, she led marketing for one of the largest mechanical contractors in the Washington, D.C. region, where her award-winning marketing campaigns supported the company’s growth from approximately $60 million to $132 million in annual revenue.
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Throughout her career, Stacey’s marketing campaigns have earned numerous industry and communications awards for digital marketing, social media, video, and workforce-focused initiatives. In 2026, she was also named one of Maryland’s Top 100 Women, recognizing her professional accomplishments, community leadership, and commitment to mentoring the next generation.
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Today, Stacey works primarily with small and mid-sized contractors and A/E/C firms, helping them compete with larger regional and national companies through stronger positioning, content, communications, and marketing strategy. Her work spans websites, proposals and business development materials, social media, video, employer branding, workforce recruitment, and overall marketing strategy.
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Her approach is rooted in understanding the business behind the marketing. She knows how to interview project teams, uncover what makes a company different, and turn technical expertise and project experience into stories that build credibility with clients and resonate with future employees. Stacey is also deeply involved in the construction industry and its future workforce. She serves in leadership with Maryland Center of Construction Education & Innovation (MCCEI), Harbor Freights Leadership Lab, produces The Breakout Moment podcast, supports construction education and career awareness through industry events and the Montgomery County Public Schools Summer RISE internship program, and is the creator of @CHAT_CTE, a social media initiative introducing the next generation to careers in construction and the skilled trades.
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That combination of marketing, business development, and workforce development experience gives Stacey a unique perspective on both sides of a contractor’s business: what makes clients want to work with you—and what makes talented people want to work for you.
