As a digital marketing leader in the A/E/C industry and owner of Steel Toe Communications, LLC, Stacey Holsinger has over 16+ years of experience helping small and medium contractors compete with larger regional and national firms. Her award-winning marketing campaigns helped grow one of the largest mechanical firms in the DC region, from $60M to $132M in annual revenues. Now as a marketing consultant, she works to be a trusted resource for contractors who want to showcase their work, establish credibility in the industry, build company culture, and attract the right candidates to their organization.
Stacey is actively involved in the contracting community serving as co-host on the weekly podcast, The Morning Huddle, and as Marketing Chair on Washington Building Congress (WBC)'s marketing committee. Drawing on her years of experience in the industry as a marketer, and educator, Stacey enjoys speaking at conferences nationwide to help contractors get up to speed with modern marketing.
Born and raised in northeast Philadelphia, Stacey traded “wooder" ice and soft pretzels for old bay crabs in Maryland. She enjoys spending time with her husband, four-year-old son and rescue dog hiking, traveling, boating and fishing. You can find her networking with industry colleagues, breaking a sweat at kickboxing or painting in her art studio.
B.A. Advertising: Communications Temple University
M.S. Marketing Management UMGC
As a contractor have you ever muttered the words "I hate writing, I don't know what to say" or " I don't have the time to manage social media?" In today's digital age, content, community and connection are the new currency. We use our words to showcase past projects, highlight our team members, recruit candidates, apply for awards, and engage with our clients and peers online.
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Steel Toe Communications
Our clients choose Steel Toe Communications for the followings reasons:
They are behind or overwhelmed with digital marketing strategies and don't know where to start.
They are a start-up company unable to hire a full-time marketing professional, but need assistance with marketing campaigns.
They are in need of a rebrand because they restructured their company or added on new services.
They are short-staffed and have one person managing multiple responsibilities such as project management, business development, HR and marketing.
They are tired of rewriting content because their personnel doesn't understand their trade, industry or target market.
They are a small to mid-size contractor in a sea of big fish looking to increase their visibility.
What Our Clients Say
"Since signing on with Steel Toe Communications, Stacey has proven to be the ultimate professional and has exceeded our expectations. Her creativity, passion, and hard work has earned her success and recognition within the construction industry. She is widely known as one of the DMV area's best social media experts. I highly recommend her and Steel Toe Communications."